Espree Oatmeal Baking Soda Shampoo combines organic Oatmeal (a soothing agent), Baking Soda (odor remedy) and Aloe Vera (coat & skin hydrator) to formulate a fresh and soothing bath. Shampoo odors away and calm itchy irritations with our simple and effective solution. Directions: Use full strength. Massage into coat of dog or cat, Leave in 3 minutes for best results.